Our Story
My name is Rachel, and I started Bell Bloom Flowers in 2015 after spending the better part of a decade working in tech. I wasn’t looking to start a flower shop—it kind of happened to me. I was reorganizing my apartment one Tuesday morning and realized I’d spent more money on flowers that month than I had on anything else. That felt like a sign, so I started researching local growers in our area, just to see who was growing what.
What I found shocked me. There were small farms within 50 miles producing some of the most stunning dahlias, garden roses, and wildflowers I’d ever seen. But they weren’t getting distribution. Meanwhile, most florists in town were ordering everything from massive distributors. That disconnect bothered me. So in late 2015, I quit my job and opened a small shop with eight growers’ worth of inventory and a lot of optimism.
From Hobby to Shop
The first flower I ever sold was a bundle of seeded eucalyptus—not the arrangement, just the stems. A neighbor came in, saw them in a bucket, and asked how much. I didn’t even have a price list yet. I charged her five dollars. She came back three days later and ordered fifty stems for an event.
That first year was chaos. I was designing, delivering, sourcing, and cleaning vases at 10 p.m. on weeknights. But something about that work felt real. I wasn’t sitting in meetings about meetings. I was solving actual problems: helping a woman find the perfect arrangement for her mother’s 70th birthday, or working with a bride to design something that matched her vision exactly.
By 2018, I’d stabilized into a rhythm. We moved to a bigger location, brought on a second designer, and formalized our relationships with growers. That’s when things really started clicking.
Who We Are Today
In 2026, we’re a five-person team working with twelve local and semi-local growers. We deliver within a 25-mile radius, and we’ve built a reputation for arrangements that actually last and flowers that actually smell. I still design most of our event work myself, and I’m in the shop at least four days a week.
We’re intentional about what we stock. You won’t find off-season strawberry-colored spray roses here. We work with the seasons. Spring is heavy on ranunculus and garden roses. Summer is all peonies and roses and hydrangeas. Fall is dahlias—we absolutely go wild for dahlias. Winter is anemones, hellebores, and roses.
Design Philosophy
Our designs lean modern-organic. We use a lot of texture, a lot of greenery, and we’re not afraid of negative space. Most of our work skews towards earth tones and garden colors—cream, blush, sage, burgundy—but we do vibrant work too. It depends on what the client wants and what’s actually available right now.
“We don’t design arrangements and then figure out which flowers work. We start with what’s fresh and seasonal, and build from there. That’s how you get something that actually feels alive.”—Rachel
Sourcing & Sustainability
We work directly with growers we know by name. Most of them visit our shop at least twice a year. We don’t use floral foam—we use grid mechanics, which is better for the flowers and better for the environment. We also compost all our waste and recycle our packaging materials.
Our delivery vehicles run on compressed natural gas, and we’ve eliminated single-use plastics from our operations. These aren’t marketing points; they’re just how we work.
What Customers Say About Us
We’ve been fortunate enough to build a steady base of repeat customers—people who call us for weddings, for weekly standing orders, for those moments when they need something beautiful. The feedback we hear most often is about freshness. Flowers that actually last. Designs that feel personal, not templated.
Quick Facts
- Founded: 2015
- Team Size: 5
- Service Area: 25-mile radius
- Average Design Time: 30–45 minutes
Contact Us
Stop by the shop, call us, or reach out online. We’re here Tuesday through Saturday, 10 a.m. to 6 p.m.